{"id":18,"date":"2019-10-17T03:53:03","date_gmt":"2019-10-17T06:53:03","guid":{"rendered":"https:\/\/midiamix.com\/site\/?p=18"},"modified":"2020-06-17T10:03:22","modified_gmt":"2020-06-17T13:03:22","slug":"crescimento-ooh","status":"publish","type":"post","link":"https:\/\/midiamix.com\/site\/crescimento-ooh\/","title":{"rendered":"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home"},"content":{"rendered":"<p><span class=\"gsf-dropcap-default\">Pesquisa recente da Nielsen mostra que <strong>60%<\/strong>dos Millennials apontaram o OOH como uma m\u00eddia que passa credibilidade, enquanto banners online receberam 47%. Al\u00e9m disso, as marcas de sucesso alocam&nbsp;<strong>13%<\/strong>de suas verbas em out-of-home (WARC). Ainda segundo a WARC, o Out-of-home \u00e9 a m\u00eddia que possui o menor CPM (Custo por Milheiro)<\/span><\/p>\n<h4><strong>Por que a m\u00eddia exterior cresce tanto?<\/strong><\/h4>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\" wp-image-2203 alignright\" src=\"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png\" alt=\"\" width=\"493\" height=\"518\" srcset=\"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png 568w, https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS-285x300.png 285w\" sizes=\"(max-width: 493px) 100vw, 493px\" \/>Vivemos um momento \u00edmpar no mercado publicit\u00e1rio. Meios antes considerados s\u00f3lidos, como TV, r\u00e1dio e impresso, passaram a ser menos relevantes nos planejamentos de m\u00eddia. Apesar do crescimento exponencial do meio digital, outro mercado tradicional passou a se destacar nesse momento de transforma\u00e7\u00e3o: a m\u00eddia exterior, ou Out-Of-Home (OOH). Al\u00e9m de manter a sua relev\u00e2ncia durante anos, a m\u00eddia exterior tem expectativa de crescer 3,9% de m\u00e9dia anual at\u00e9 2022.<\/p>\n<h4><\/h4>\n<h4><\/h4>\n<h4>O que \u00e9 a m\u00eddia Out-Of-Home?<\/h4>\n<p>A m\u00eddia Out-Of-Home (OOH), tamb\u00e9m conhecida como m\u00eddia exterior, \u00e9 toda o meio de comunica\u00e7\u00e3o que nos impacta nas ruas, em estabelecimentos comerciais, nos transportes p\u00fablicos, enfim, nos ambientes urbanos fora de nossa casa.<\/p>\n<p>Essa m\u00eddia \u00e9 dividida em duas categorias. A est\u00e1tica \u2013 que \u00e9 impressa &#8211;&nbsp; e a digital ou Digital Out-Of-Home (DOOH), representada pelos pain\u00e9is digitais<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Pesquisa recente da Nielsen mostra que 60%dos Millennials apontaram o OOH como uma m\u00eddia que passa credibilidade, enquanto banners online receberam 47%. Al\u00e9m disso, as marcas de sucesso alocam&nbsp;13%de suas verbas em out-of-home (WARC). Ainda segundo a WARC, o Out-of-home \u00e9 a m\u00eddia que possui o menor CPM (Custo por Milheiro) Por que a m\u00eddia [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[33],"tags":[34,35,36],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/midiamix.com\/site\/crescimento-ooh\/\" \/>\n<meta property=\"og:locale\" content=\"pt_BR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM\" \/>\n<meta property=\"og:description\" content=\"Pesquisa recente da Nielsen mostra que 60%dos Millennials apontaram o OOH como uma m\u00eddia que passa credibilidade, enquanto banners online receberam 47%. Al\u00e9m disso, as marcas de sucesso alocam&nbsp;13%de suas verbas em out-of-home (WARC). Ainda segundo a WARC, o Out-of-home \u00e9 a m\u00eddia que possui o menor CPM (Custo por Milheiro) Por que a m\u00eddia [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/midiamix.com\/site\/crescimento-ooh\/\" \/>\n<meta property=\"og:site_name\" content=\"MIDIAMIX.COM\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/MIDIAMIXPAINEIS\/\" \/>\n<meta property=\"article:published_time\" content=\"2019-10-17T06:53:03+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-06-17T13:03:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. tempo de leitura\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minuto\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/midiamix.com\/site\/#website\",\"url\":\"https:\/\/midiamix.com\/site\/\",\"name\":\"MIDIAMIX.COM\",\"description\":\"MIDIAMIX.COM \u00e9 uma empresa especializada em m\u00eddia exterior.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/midiamix.com\/site\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"pt-BR\"},{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/#primaryimage\",\"url\":\"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png\",\"contentUrl\":\"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png\",\"width\":568,\"height\":597},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/\",\"url\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/\",\"name\":\"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM\",\"isPartOf\":{\"@id\":\"https:\/\/midiamix.com\/site\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/#primaryimage\"},\"datePublished\":\"2019-10-17T06:53:03+00:00\",\"dateModified\":\"2020-06-17T13:03:22+00:00\",\"author\":{\"@id\":\"https:\/\/midiamix.com\/site\/#\/schema\/person\/a2dffed3ca3db7fa65e13fd14719af38\"},\"breadcrumb\":{\"@id\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/#breadcrumb\"},\"inLanguage\":\"pt-BR\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/midiamix.com\/site\/crescimento-ooh\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/midiamix.com\/site\/crescimento-ooh\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"In\u00edcio\",\"item\":\"https:\/\/midiamix.com\/site\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home\"}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/midiamix.com\/site\/#\/schema\/person\/a2dffed3ca3db7fa65e13fd14719af38\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"pt-BR\",\"@id\":\"https:\/\/midiamix.com\/site\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/0247a972cb03f7fd5ab61113309e571a?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/0247a972cb03f7fd5ab61113309e571a?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"sameAs\":[\"http:\/\/www.midiamix.com\"],\"url\":\"https:\/\/midiamix.com\/site\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/midiamix.com\/site\/crescimento-ooh\/","og_locale":"pt_BR","og_type":"article","og_title":"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM","og_description":"Pesquisa recente da Nielsen mostra que 60%dos Millennials apontaram o OOH como uma m\u00eddia que passa credibilidade, enquanto banners online receberam 47%. Al\u00e9m disso, as marcas de sucesso alocam&nbsp;13%de suas verbas em out-of-home (WARC). Ainda segundo a WARC, o Out-of-home \u00e9 a m\u00eddia que possui o menor CPM (Custo por Milheiro) Por que a m\u00eddia [&hellip;]","og_url":"https:\/\/midiamix.com\/site\/crescimento-ooh\/","og_site_name":"MIDIAMIX.COM","article_publisher":"https:\/\/www.facebook.com\/MIDIAMIXPAINEIS\/","article_published_time":"2019-10-17T06:53:03+00:00","article_modified_time":"2020-06-17T13:03:22+00:00","og_image":[{"url":"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Escrito por":"admin","Est. tempo de leitura":"1 minuto"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebSite","@id":"https:\/\/midiamix.com\/site\/#website","url":"https:\/\/midiamix.com\/site\/","name":"MIDIAMIX.COM","description":"MIDIAMIX.COM \u00e9 uma empresa especializada em m\u00eddia exterior.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/midiamix.com\/site\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"pt-BR"},{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/midiamix.com\/site\/crescimento-ooh\/#primaryimage","url":"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png","contentUrl":"https:\/\/midiamix.com\/site\/wp-content\/uploads\/2017\/07\/PAINEIS-FPOLIS.png","width":568,"height":597},{"@type":"WebPage","@id":"https:\/\/midiamix.com\/site\/crescimento-ooh\/","url":"https:\/\/midiamix.com\/site\/crescimento-ooh\/","name":"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home - MIDIAMIX.COM","isPartOf":{"@id":"https:\/\/midiamix.com\/site\/#website"},"primaryImageOfPage":{"@id":"https:\/\/midiamix.com\/site\/crescimento-ooh\/#primaryimage"},"datePublished":"2019-10-17T06:53:03+00:00","dateModified":"2020-06-17T13:03:22+00:00","author":{"@id":"https:\/\/midiamix.com\/site\/#\/schema\/person\/a2dffed3ca3db7fa65e13fd14719af38"},"breadcrumb":{"@id":"https:\/\/midiamix.com\/site\/crescimento-ooh\/#breadcrumb"},"inLanguage":"pt-BR","potentialAction":[{"@type":"ReadAction","target":["https:\/\/midiamix.com\/site\/crescimento-ooh\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/midiamix.com\/site\/crescimento-ooh\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"In\u00edcio","item":"https:\/\/midiamix.com\/site\/"},{"@type":"ListItem","position":2,"name":"Descubra os motivos do crescimento da m\u00eddia Out-Of-Home"}]},{"@type":"Person","@id":"https:\/\/midiamix.com\/site\/#\/schema\/person\/a2dffed3ca3db7fa65e13fd14719af38","name":"admin","image":{"@type":"ImageObject","inLanguage":"pt-BR","@id":"https:\/\/midiamix.com\/site\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/0247a972cb03f7fd5ab61113309e571a?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/0247a972cb03f7fd5ab61113309e571a?s=96&d=mm&r=g","caption":"admin"},"sameAs":["http:\/\/www.midiamix.com"],"url":"https:\/\/midiamix.com\/site\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/posts\/18"}],"collection":[{"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":4,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/posts\/18\/revisions"}],"predecessor-version":[{"id":2627,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/posts\/18\/revisions\/2627"}],"wp:attachment":[{"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/media?parent=18"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/categories?post=18"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/midiamix.com\/site\/wp-json\/wp\/v2\/tags?post=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}