{"id":1074,"date":"2017-08-30T01:32:31","date_gmt":"2017-08-30T01:32:31","guid":{"rendered":"https:\/\/midiamix.com\/site\/?page_id=1074"},"modified":"2022-08-26T14:45:30","modified_gmt":"2022-08-26T17:45:30","slug":"indicadores","status":"publish","type":"page","link":"https:\/\/midiamix.com\/site\/indicadores\/","title":{"rendered":"INDICADORES"},"content":{"rendered":"<p>[vc_row color_skin=&#8221;skin-light&#8221; content_width=&#8221;full&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1504250183061{background-color: #fbfbfb !important;}&#8221;][vc_column el_class=&#8221;&#8221; width=&#8221;1\/3&#8243; css=&#8221;.vc_custom_1661534967216{border-top-width: 20px !important;border-right-width: 20px !important;border-bottom-width: 20px !important;border-left-width: 20px !important;padding-right: 0px !important;padding-left: 0px !important;background-color: #f5f5f5 !important;border-left-color: #f0f0f0 !important;border-left-style: solid !important;border-right-color: #f0f0f0 !important;border-right-style: solid !important;border-top-color: #f0f0f0 !important;border-top-style: solid !important;border-bottom-color: #f0f0f0 !important;border-bottom-style: solid !important;}&#8221; offset=&#8221;vc_col-lg-offset-3 vc_col-lg-4 vc_col-sm-offset-6&#8243;][vc_column_text el_class=&#8221;block-after&#8221; css=&#8221;.vc_custom_1661452510009{margin-bottom: 0px !important;padding-top: 40px !important;padding-right: 15px !important;padding-bottom: 40px !important;padding-left: 15px !important;}&#8221;]<\/p>\n<h3 class=\"gsf-accent-text fs-60 mg-top-0 mg-bottom-0\" style=\"line-height: 1;\">365 dias<\/h3>\n<h5 class=\"gsf-accent-text fs-16 fw-normal mg-top-0 mg-bottom-0\">De exposi\u00e7\u00e3o, dia e noite<\/h5>\n<h4 class=\"primary-font fs-24\" style=\"line-height: 1.13; margin-top: 13px; letter-spacing: .02em;\"><span class=\"fw-light\"><b>Pesquisas mostram<\/b> a for\u00e7a da m\u00eddia OOH<\/span><\/h4>\n<ul>\n<li>Pesquisa da <a href=\"https:\/\/www.nielsen.com\/br\/pt\/\" target=\"_blank\" rel=\"noopener noreferrer\">Nielsen<\/a> indica que <strong>60%<\/strong> dos Millennials apontam o OOH como uma m\u00eddia que passa mais credibilidade que banners online.<\/li>\n<li>De acordo com o <a href=\"https:\/\/midiadadosgmsp.com.br\/2021\/midia-dados-2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00eddia Dados 2021<\/a>, a m\u00eddia exterior tem 89% de penetra\u00e7\u00e3o.<\/li>\n<li>Segundo o <a href=\"https:\/\/midiadadosgmsp.com.br\/2021\/midia-dados-2021.pdf\" target=\"_blank\" rel=\"noopener noreferrer\">M\u00eddia Dados 2021<\/a>, 92% das pessoas s\u00e3o impactadas pela m\u00eddia exterior mensalmente.<\/li>\n<li>Cada US$1 investido em m\u00eddia OOH gera US$5,97 (<a href=\"https:\/\/oaaa.org\/\" target=\"_blank\" rel=\"noopener noreferrer\">Out Of Home Advertising Association of America<\/a>)<\/li>\n<\/ul>\n<p>[\/vc_column_text][\/vc_column][vc_column el_class=&#8221;md-mg-top-40&#8243; 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